Die Regentschaft nach der Wiener Mode. Herrschaftsansprüche Kaiser Maximilians I. Von Mexiko und das Regime der Wiener Mode


  • Lisbeth Freiß





Claims on Mexico. Regency after Viennese Fashion

As a modernist European discourse, fashion operates as an agent to govern nation, culture, and space. During the nation-state renewal in 19th century Europe, Viennese fashion activated social and spatial borders and policies of appearances, following internal and external colonial intentions. Claims on Mexico analyses Viennese fashion (Wiener Mode) and its countercultures as colonial, national, and social regulatory policy. While the imperial elites in Vienna occupy ethnic and national costume as well as fashion for composing Viennese Fashion to regulate internal colonial and national identification within the Habsburg Monarchy, Maximilian v. Habsburg's assignment to the imperial Mexican crown in 1864 sideswipes Viennese fashion as a colonial regulator. The article discusses the attempt of Maximilian's reign in Mexico to strengthen his regime of Viennese fashions over “Fashion in Mexico”; analyzing references on Mexico in Viennese fashion magazines from 1844 and 1867, as well as Albert Kretschmer's and Carl Rohrbach's history of costumes The Peoples’ Costumes (1864).